Autumn Winter 26 · New Arrivals

Anything but ordinary

Shoes, clothing and accessories selected one by one in the historic centre of Perugia. Lots of craftsmanship, lots of Made in Italy, no uniforms.

43.1107° N · 12.3908° E

Women

Men

New species

Women · Fall Winter 26

Patent leather, ruffles, laboratory volumes. This season’s woman asks for no permission: bold colors, constructed shapes, no rules.

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New in store

Macron One

Macron’s lifestyle line: outerwear, fleeces and technical fabrics in earthy tones. Designed for everyday wear in the city.

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New arrivals

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Most loved

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1988

Since 1988, uncompromising beauty.

Since 1988, we have championed a vision of beauty that is democratic, unconventional and authentic.

We believe in affordable quality, in style that does not follow trends but interprets them, and in the freedom to express oneself without compromise.

Every creation is born from careful research, a passion for beauty and the value of Italian craftsmanship.

Quality, style and uncompromising personality. Authentic, quintessentially Italian beauty.

Because quality should not be a luxury reserved for a few, but a choice within everyone's reach.

Since 1988, we have told a different story of beauty: free, authentic, Italian.

1988Opening
30+Selected Brands
PGOld town
17 Viale Indipendenza, Perugia
Archiveunique pieces, reduced pricesUp to −50%as long as there are
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Perugia

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Since 1988, unconventional style in the historic heart of Perugia.

Viale Indipendenza 17 · Perugia

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Google4,8/5

4.8 out of 5 · 16 Google reviews

★★★★★
«Wide choice of shoes for every occasion»
Rosa MarinoTranslated excerpt · Google
★★★★★
«Completely satisfied with the experience»
Cristian SanduTranslated excerpt · Google

A selection of Google reviews